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Data protection

Personal words on data protection

Even a sole trader based in Switzerland cannot avoid the new General Data Protection Regulation (GDPR) of the European Union. Even if the effort of these new requirements is practically the same for large companies as well as for SMEs and small businesses, data protection is a personal concern of mine. Since reading Marc Goodman's book "Global Hack" , data protection has taken on a completely different priority for me!

In order to meet the requirements of the GDPR, especially for customers from the EU area, this data protection declaration was created using the datenschutz-generator.de tool. I can assure you that I will not pass on personal data to third parties unless they take on parts of an order (e.g. translation of a text by a translator). Basically, I only collect data that is necessary for the execution of a voiceover production. Currently, this is data that is entered via the contact form or exchanged through communication on the various channels. Further data is collected to a very limited extent as part of this website (currently only via Google Analytics), which helps me to better plan my SEO and SEM measures. Read more about this below.

In order to be able to use further tools to simplify a production process and to share content in social networks in the future, many social media tools were mentioned in the following declaration that are not currently used.

If you have any questions about the handling and the data base of your personal data, you are welcome to write to me using the contact form and ask for information about your personal data or for their deletion.

General explanations

This data protection declaration explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).


Site operator and data protection officer

Andreas Zimmermann for the offer "Swiss Speaker Andy Zimmermann"
Hatzenbühlstrasse 38, 8309 Nürensdorf, Switzerland, VAT identification number: CHE-193.210.034

Spokesperson at andyzimmermann Punkt ch or +41 79 701 87 90

Types of data processed

  • Inventory data (e.g., names, addresses)

  • Contact details (e.g., email, phone numbers)

  • Content data (e.g., text input, audio files, videos)

  • Usage data (e.g. websites visited, interest in content, access times)

  • Meta / communication data (e.g. device information, IP addresses)

Categories of data subjects

Customers, visitors and users of the online offer or the service offered here (in the following we also refer to the persons concerned as "users").

Purpose of processing

  • Provision of the online offer, its functions and content

  • Answering contact inquiries and communicating with users

  • Safety measures

  • Reach measurement / marketing

Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data.

"Pseudonymization" the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

"Profiling" means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

“Responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures Answering inquiries is Art. 6 Para. 1 lit.b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit.c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art . 6 para. 1 lit.f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

Safety measures

In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as to payment service providers, according to Art. 6 Para. 1 lit. b GDPR is required to fulfill the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether the relevant data is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art.

You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data.

You have the right to request that you receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on the users' computers. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if the user visits it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ to be explained. Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that you may then not be able to use all of the functions of this online offer.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

According to legal requirements in Austria, the storage takes place in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, list of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the mini-one-stop shop (MOSS) is used.

Business related processing

We process our customers' data as part of our contractual services, which include all work related to voiceover production.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text input, audio files, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. in the context of evaluating and measuring the success of marketing measures). In principle, we do not process special categories of personal data, unless these are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Paragraph 1 lit. b GDPR (contractual services), Art. 6 Paragraph 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for any purposes other than the order-related purposes.

We delete the data after the expiry of statutory warranty and comparable obligations. the necessity of storing the data is reviewed every three years; In the case of the statutory archiving obligations, the deletion takes place after their expiry (6 years, according to § 257 paragraph 1 HGB, 10 years, according to § 147 paragraph 1 AO). In the case of data that has been disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Provision of contractual services

We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

When using our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR.

We process usage data (e.g., the websites of our online offer visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, in order to show the user e.g. product information based on the services they have previously used.

The data is deleted after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is checked every three years; In the case of the statutory archiving obligations, the deletion takes place after their expiry. Information in any customer account remains until it is deleted.

External payment service providers

We use external payment service providers whose platforms we and the users can use to carry out payment transactions. These are e.g. Paypal ( https://www.paypal.com/de/webapps/mpp/ua/privacy-full) , Klarna ( https://www.klarna.com/de/datenschutz/ ), Skrill ( https : //www.skrill.com/de/fusszeile/datenschutzpolitik/ ), Giropay ( https://www.giropay.de/rechtliches/datenschutz-agb/ ), Visa ( https://www.visa.de/datenschutz ), Mastercard ( https://www.mastercard.de/de-de/datenschutz.html ), American Express ( https://www.americanexpress.com/de/content/privacy-policy-statement.html ).

As part of the fulfillment of contracts, we use the payment service providers on the basis of Article 6 Paragraph 1 lit. GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 lit. GDPR to offer our users effective and secure payment options.

The data processed by the payment service provider includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sums and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service provider apply, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and the assertion of rights of revocation, information and other data subjects.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Article 6 Paragraph 1 lit. DSGVO, Art. 6 Para. 1 lit.f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given for these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of later contact. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit.f.DSGVO, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on the services they have used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analysis and general tendency determinations are created anonymously if possible.

Comments and contributions

If users leave comments or other contributions, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR.

The data provided in the context of comments and contributions will be stored permanently by us until the user objects.

Soundcloud

Our podcasts are stored on the “Soundcloud” platform, offered by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany, and are played back from this platform.

For this purpose, we integrate so-called Soundcloud widgets into our website. This is playback software that users can use to play the podcasts. Soundcloud can measure which podcasts are being listened to and to what extent and process this information pseudonymously for statistical and business purposes. For this purpose, cookies can be stored in the browser of the user and processed for the purpose of creating user profiles, e.g. for the purpose of displaying advertisements that correspond to the potential interests of the user. In the case of users who are registered with Soundcloud, Soundcloud can assign the hearing information to their profiles.

Further information and options to object can be found in Soundcloud's data protection declaration: https://soundcloud.com/pages/privacy .

contact

When contacting us (e.g. via the contact form, email, telephone or via social media), the information provided by the user is processed in order to process the contact request and to process it in accordance with Art. 6 Para. 1 lit. b) GDPR. The information provided by the users can be stored in a customer relationship management system ("CRM system") or a comparable request organization.

We delete the inquiries if they are no longer required.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of addressing you personally in the newsletter.

The dispatch of the newsletter and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or on the basis of legal permission according to § 7 Abs. 3 UWG and § 107 Abs. 2 and 3 TKG.

The logging of the registration process is based on our legitimate interests in accordance with Article 6 (1) (f) GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of users and also allows us to prove consent.

Cancellation / Revocation - You can cancel the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. On the basis of our legitimate interests, we can save the unsubscribed email addresses for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

Newsletter - Mailchimp

The newsletter is sent using the mailing service provider "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ). The shipping service provider is used on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR and an order processing contract in accordance with Article 28 (3) sentence 1 GDPR.

The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Hosting

The hosting services we use at WIX.com Inc. serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.

We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC (“Google”), on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de .

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Adsense with personalized and non-personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user data is pseudonymised.

We use Adsense with personalized ads. In doing so, Google draws conclusions about their interests on the basis of the websites visited by users or the apps used and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which is beneficial for users and advertisers alike. For Google, advertisements are personalized when recorded or known data determine or influence the selection of advertisements. This includes previous searches, activities, website visits, the use of apps, demographic and location information. In detail, this includes: demographic targeting, targeting on interest categories, remarketing as well as targeting on lists for customer comparison and target group lists that have been uploaded to DoubleClick Bid Manager or Campaign Manager.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

Google AdWords and Conversion Measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google "AdWords" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active, a code is immediately executed by Google and so-called (re) marketing tags (invisible graphics or code, also known as " "Web Beacons") integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.

We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to generate conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

The user data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

Google Doubleclick

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

We use the online marketing process Google "Doubleclick" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Double Click is characterized by the fact that advertisements are displayed in real time based on the presumed interests of the users. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active, a code is immediately executed by Google and so-called (re) marketing tags (invisible graphics or code, also known as " "Web Beacons") integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.

The IP address of the user is also recorded, although it is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only transferred in full to a Google server in the USA and shortened there in exceptional cases. The aforementioned information can also be combined by Google with information from other sources. If the user then visits other websites, they can be shown advertisements tailored to them according to their presumed interests on the basis of their user profile.

The user data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the USA.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write articles on our online presence or send us messages.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can integrate the videos of the platform “Vimeo” from the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection declaration: https://vimeo.com/privacy . We point out that Vimeo can use Google Analytics and refer to the data protection declaration ( https://www.google.com/policies/privacy ) and opt-out options for Google Analytics ( http://tools.google .com / dlpage / gaoptout? hl = de ) or Google's settings for data usage for marketing purposes (https://adssettings.google.com/. ).

Youtube

We embed the videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Google Fonts

We integrate the fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Google ReCaptcha

We integrate the function for recognizing bots, for example when entering online forms ("ReCaptcha") provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Use of Facebook social plugins

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins ("plugins") from the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “like”, “like” or a “thumbs up” sign ) or are marked with the addition "Facebook Social Plugin". The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user's device, which integrates it into the online offer. In doing so, usage profiles of the users can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.

Twitter

Functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can express their favor with regard to the content, subscribe to the authors of the content or our contributions. If the users are members of the Twitter platform, Twitter can assign the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Data protection declaration: https://twitter.com/de/privacy , Opt-Out: https://twitter.com/personalization .

Instagram

Functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can express their liking for the content, subscribe to the authors of the content or our contributions. If the users are members of the Instagram platform, Instagram can assign the above-mentioned content and functions to the profiles of the users there. Instagram privacy policy: http://instagram.com/about/legal/privacy/ .

Pinterest

Functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can express their liking for the content, subscribe to the authors of the content or our contributions. If the users are members of the Pinterest platform, Pinterest can assign the access to the above-mentioned content and functions to the profiles of the users there. Pinterest data protection declaration: https://about.pinterest.com/de/privacy-policy .

Xing

Functions and contents of the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can express their favor with regard to the content, subscribe to the authors of the content or our contributions. If the users are members of the Xing platform, Xing can assign the above-mentioned content and functions to the profiles of the users there. Xing's privacy policy: https://www.xing.com/app/share?op=data_protection. .

LinkedIn

Within our online offer, functions and contents of the LinkedIn service, offered by the inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can express their favor with regard to the content, subscribe to the authors of the content or our contributions. If the users are members of the LinkedIn platform, LinkedIn can assign the above-mentioned content and functions to the profiles of the users there. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy. . LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active ). Data protection declaration: https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

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