Two commercials for craftsman products

In the last few weeks I was able to complete two productions, both clearly to the point and taken directly from the lives of craftsmen:

Big Sack – the innovative trough bag for craftsmen

For the new online spot for www.bigsack.ch , I was privileged to breathe life into the Bigsack's voice. In confident Zurich dialect, it speaks directly to the target audience: straightforward, efficient, and no-nonsense. The tone? Tough and clear, on the same level as everyone working on the construction site. Production, recording, and editing were carried out directly from my recording studio, following a clear brief from the client.

Albiro – new collection for workwear and craftsmen

For the traditional Bernese company Albiro, I created a spot in typical Bernese German, presenting its new workwear collection. The message: robust, reliable, and ready for the everyday needs of tradespeople. Here, too, the style was deliberately chosen to be tough and clear. The language speaks precisely to those who give their all on the construction site. I recorded, edited, and mixed the text for the client's agency, ready for direct integration into the video production.

Both projects show how correctly chosen dialect and tone ensure that the target group is addressed.

More examples and productions: www.andyzimmermann.ch/blog