Trailer commercial for a streaming service

I recently had the chance to voice a trailer for ‘Joyn’, the new streaming service from Seven.One. As a voice over artist I regularly bring content from very different fields to life, whether that is advertising, documentaries or corporate communications.

A new streaming service for Switzerland

With Joyn, Seven.One is launching a streaming service that makes the programmes of its well-known television channels available at any time. Much like Netflix, the platform bundles a wide range of shows from the TV group and keeps them accessible over a longer period. To give the launch the attention it deserved, a high-energy commercial was produced around one central line:

‘The only streamer you really need.’

The video was not only meant to inform, but above all to catch the eye, with fast cuts, striking images and a voice to carry the whole thing. That is where I came in.

My voice for the trailer

For the Joyn launch event I voiced the official trailer. My job was to reinforce the pace and the message of the video through the voice. What was called for was a clear, distinctive and driving delivery that carried the enthusiasm for the new service.

Projects like this are always an interesting challenge. It is not simply a matter of reading a script, the way a voice generated by artificial intelligence does, but of finding the right emotion and energy for the pictures. The trailer lives off its momentum, and the voice has to support that without becoming intrusive.

A fine project with Seven.One

Working with Seven.One was professional and pleasant throughout. It is always good to be part of a project that puts a new brand or a new product in the spotlight, but see for yourself:

Are you looking for a lively voice for your next advertising campaign? Simply ask me through the contact form.