TV sponsoring and billboard voice over
By Andy Zimmermann, voice over artist
Unlike commercials, which run in the advertising breaks of the TV stations, programme idents have a more independent place in the schedule. Also known as intros, outros or billboards, they are usually particularly short and pointed elements that give a programme a sponsorship label.
This spring I voiced four different programme idents for two clients. For one of my regular clients, the intro to a poker programme has been running on Sport1.de before and after the show since March 2018:
A TV sponsorship intro with my voice can also be heard on Swiss television: