Commercials for McDonald's

Six spots were produced for an in-store and web campaign by McDonald’s Switzerland, introducing the new app with a witty metaphor. The burger stands in as an alarm clock, the chips as a selfie phone, and a wrap tries its luck as a music player while out jogging. The claim at the end of the spots: ‘For everyone who does everything by app’.

Worth a smile.

The spots were produced together with Westpoint.