Billboard spot for TV sponsoring
By Andy Zimmermann, voice over artist
As part of the TV sponsorship of a major motorcycle manufacturer, a short spot with my voice was produced for the Moto GP programme on Swiss television. It whets the appetite for motorsport.
Unlike a standard commercial, the ‘billboard’ production format is always tied to a regular (TV) programme and is not run inside a longer advertising break. Programmes such as Meteo on SRF, for instance, are always presented by a sponsorship partner. The voice over artist then usually reads the short line ‘Meteo is presented to you by…’. This form of advertising is paid differently, not only by the broadcaster but by voice over artists too.