How do customers become fans?

Secretly, every company wants fans, because fans are loyal, spend a great deal of money and act as ambassadors free of charge.

That question kept me busy almost day and night for half a year. Since the middle of June 2019 it is done: I have handed in my master’s thesis on fan customers. It is also the reason why I cut back my work as a voice over artist for brands while I was writing it. That is behind me now and I am ready for something new. A number of interesting jobs are waiting for me over the coming weeks. Not only advertising work, but also projects that call for acting, which I am particularly looking forward to.

If you would like to know more about fan customers, have a look at PIDAS. Alongside my voice over work I am a consultant for customer experience there.