How-to videos and corporate films for Swiss companies

To let people grasp a company and its services in a short time, corporate films and how-to videos have long established themselves as an indispensable instrument of corporate communication. Videos of two to three minutes allow potential clients to place and understand a company.

The cost of video production has fallen substantially in recent years, but for small and medium-sized companies it is still a large item in the budget. That is why Swiss firms increasingly engage German production companies. Voice over artists from Germany are often cheaper than their Swiss colleagues as well. But since the origin of a voice is unmistakable, this does not always make sense: to Swiss customers, Germans often sound somewhat aloof. For that reason Swiss companies usually want a Swiss German voice for their communication material, because it gives a how-to video or a corporate film local colour and comes across as more likeable to the audience.

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Below is one example each of a corporate film and a how-to video. Both are spoken in High German, but by the Swiss voice over artist Andy Zimmermann: